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CDP – váš technologický gear pro digitální marketing featured-image
EventRetail

Tuesday, November 23rd, 2021 at 12:00 AM

CDP – váš technologický gear pro digitální marketing

Taky slýcháte ze všech stran, že dochází k transformaci digitálního marketingu? Do světla reflektorů přichází customer data platformy (CDP), ale jak se liší od tradičního CRM? A jak konec cookies třetích stran ovlivní digitální prostor? A tom všem se budeme bavit na mini konferenci CDP váš technologický gear pro digitální marketing blízké budoucnosti.

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[Workshop] Driving Positive Customer Experience with CDP featured-image
Event

Tuesday, November 30th, 2021 at 12:00 AM

[Workshop] Driving Positive Customer Experience with CDP

In this Digital Era, almost every company must have more than 1 channel to interact with their customers. In each channel, there must be various activities which every company does to increase the customers’ interaction and engagement.

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[Workshop] Cookies 101: Bulletproofing for the 3rd party cookie ban featured-image
Event

Friday, November 12th, 2021 at 12:00 AM

[Workshop] Cookies 101: Bulletproofing for the 3rd party cookie ban

85% of your current digital marketing activities will be useless. That’s like throwing $85,800 of your digital marketing budget straight into the bin (if your budget is $100,000/month). You’re going to have crappy ROI.

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